Cisco has put out to pasture its WebEx Social enterprise social
networking (ESN) suite, opting instead to partner with Jive Software.
Cisco and Jive are marketing a bundle that includes Cisco's
WebEx Meetings and Jabber for online meetings, Web conferencing, IM and
audio/video communications and Jive's ESN software, which provides
"Facebook like" capabilities for workplace collaboration, like
employee profiles, activity streams, microblogging, document sharing and
group
workspaces.
The bundle is already live with some customers, like Thomson
Reuters, where 60,000 users can invite colleagues to and launch WebEx meetings
from the Jive interface, as well as fire up a Jabber IM session from within
Jive. Details on pricing were not immediately available.
Cisco and Jive plan to progressively link these products at a technology
level so they work in a more integrated fashion. The companies will also offer
consulting and services for customers that need customized implementations.
For Cisco, this partnership represents a shift in strategy. For
years, the company pushed WebEx Social -- formerly called Quad -- as an
integral part of its overall enterprise collaboration and unified
communications (UC) product stack.
Clearly the ESN suite never gained as much traction in the
market as Cisco expected it to, so the company is pulling its horse from this
race, where competition is broad and intense among vendors like Microsoft with
Yammer and Sharepoint; IBM with Connections; Tibco with Tibbr; and Zimbra with
Telligent.
Instead, Cisco wants to double-down on WebEx Meetings and Jabber,
and also on its UC products, with a particular emphasis on video conferencing,
a segment of the market where it sees a ripe opportunity to outfit meeting
rooms of all sizes with video collaboration systems.
"We're not going to rest until every single room in every
single business all over the world has extraordinary video conferencing and
collaboration equipment. That's our mission," Rowan Trollope, senior vice
president of Cisco's Collaboration Technology Group, said in March when the
company announced an array of new and improved video conferencing products.
The way Cisco sees it, most conference rooms either don't have
conferencing equipment or, if they do, the systems don't work properly, so it's
zeroing in on that underserved market. Developing WebEx Social further doesn't
fit in with this strategy.
Cisco also faces stiff competition in this UC market --
especially from Microsoft and its Lync UC server, IBM, Avaya, Siemens' Unify,
Alcatel-Lucent, Mitel and ShoreTel -- so it has its hands full battling these
and other rivals.
Implicit in this shift in strategy is an acknowledgement by
Cisco that despite being a big player in video conferencing for years --
excelling in the low-end of the market with its WebEx line of desktop products
and in the high-end with its whole-room Tandberg systems -- it has left a lot
of money on the table by not also targeting small offices and meeting rooms.
Although it will no longer sell WebEx Social, Cisco will
continue to support the product until mid-2017.
This is the second high-profile partnership
Cisco has struck in the enterprise collaboration market recently. In March, it
announced a deal with Google to bundle WebEx Meetings with Chromebooks and also
integrate it with Google Apps.
The partnership with Jive isn't exclusive, so Cisco is free to
pursue similar deals with other providers of ESN software.
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